Art Squared

Crunchy Tech transformed Art² Orlando's urban pocket park with LED displays, audio systems & digital art capabilities. See how we delivered on time.

Client: Art Squared
Location: Orlando, FL
Industry: Entertainment Venues
Scope: Video Wall
Completed: 2026

86" Mirroring Display

3 wk Timeline

Project overview

Urban Pocket Park AV Transformation

Art² is a downtown Orlando pocket park where food, murals, and digital art share the same block. The city brought in Crunchy Tech for the digital backbone: an LED centerpiece and a set of supporting displays that could carry motion content, city storytelling, and live programming. The old setup was static. Our job was to give the park a platform it could change day to day, grow into over time, and lean on as a real anchor for Orlando's newest cultural corner.

Project challenges

Phase 1 AV Integration Requirements

Art² had a hard opening date, and everything had to be live before the public walked in. That was the first constraint. The second: the city supplied most of the hardware, but it landed from several different vendors, so before we could build anything we had to inventory it, verify it, and make it all talk to each other.

The LED wall needed custom rigging and precise alignment to the structure the client had already built. At the same time, the AV rack, Q-SYS DSP, amplifiers, and BrightSign player had to be wired, configured, and tested as one system. With multiple contractors on site and no room for downtime, every task had to slot into a tight construction schedule that ended on a fixed launch day.

Understanding the client's needs

Supporting a Public Creative Hub

Art² didn't want a typical display system. They wanted something that felt alive: digital art one day, city messages the next, live events down the road, all without calling an AV specialist every time the content changed. So the system had to be flexible, simple enough for the park's team to run every day, and visually strong enough to hold its own next to large-scale murals.

The city and À La Cart needed AV that faded into the background during the day and came forward when it was called on, ready for motion graphics, community storytelling, and seasonal features. Our job was to build something they wouldn't outgrow, and something that wouldn't turn into a maintenance headache six months later.

Technical solutions

One platform, integrated subsystems

Technology partner	Components	Role in project
LED Display System	Direct-view LED wall, Novastar processor	Large-format digital canvas for motion content and public art
Display Distribution	50″ portrait TV, 86″ mirroring display, HDBaseT splitter	Extended visual content to secondary areas and upper-floor viewing
Audio & Control	Q-SYS DSP, amplifiers, background music speakers	Managed audio zones and provided the control backbone
Content Playback	BrightSign player, SD card integration	Simple content delivery and future programming updates

Implementation methodology

Coordinated Install and Commissioning

We followed our signature design-build AV methodology, starting with a full inventory of every piece of owner-furnished equipment: confirming power, mounting points, and source pathways before a single device went up. The LED wall rigging was designed and fabricated for a clean structural fit, then aligned to the client's support system on-site.

From there, the AV rack, BrightSign player, Q-SYS DSP, and amplifiers were wired and addressed as one system, with CAT6 runs reaching both the first- and second-floor displays. With the hardware set, we moved to programming: loading static and motion content, configuring the video wall controller, and tuning audio levels for a public space. Every phase was timed against the opening so no trades overlapped and nothing had to be redone.

Digital Display and Audio Integration

To give Art Squared a real visual and audio backbone, we built a direct-view LED system, distributed displays, and a control-ready audio platform, all around the city-furnished hardware.

Everything runs as one networked platform. The LED wall is the visual anchor; the secondary displays mirror key content so it's visible across the park, including the upper level. Q-SYS handles audio routing and control, which leaves the park with a foundation ready for live events, ambient audio, and city programming.

Results & impact

A Digital Anchor for Public Space

The finished system gave Art² the digital presence to match its murals and its food culture. The LED wall is now the focal point for art, announcements, and programming, and the mirrored display carries that content up to the park's second level.

The audio zones are ready for ambient music and future events, and the staff can run all of it without leaning on constant tech support. What used to be a static wall is now a living part of the park: flexible, visual, and built for public use.

LED wall now serves as the digital focal point of the pocket park
Mirrored display extends visibility across the upper level
Audio zones ready for ambient music and live programming
Staff-friendly control system — no tech support needed for day-to-day
Flexible programming for art, announcements and community events

Finishing the project

Ready for Opening Day

The Art² project demonstrates Crunchy Tech's ability to deliver a complete AV build against a fixed public deadline. With the launch date already announced, there was no room for drift, so we coordinated early with the city teams, confirmed the infrastructure up front, and staged every step to head off last-minute scrambles.

By the time programming began, the hardware was locked and tested. The system was fully operational ahead of opening, which gave the park time to load content, rehearse, and debut with digital art, motion content, and audio all in place.

Have a hard opening date and a space that needs to land on day one? Let's talk about what Crunchy Tech can build before your deadline.