Fleming's Prime Steakhouse
Standardized, Remotely Supportable AV Across 15+ Fine Dining Private Meeting Locations - Premium Restaurant Meeting Spaces
- Client
- Fleming's Prime Steakhouse
- Location
- Nationwide
- Industry
- Restaurants
- Scope
- AV Integration
- Completed
- 2021
Project overview
Turning Private Dining Rooms into Standardized, Scalable Meeting Spaces
Standardized, Remotely Supportable AV Across 15+ Fine Dining Private Meeting Locations
Fleming's Prime Steakhouse & Wine Bar, an upscale concept under the Bloomin' Brands portfolio, set out to turn its private dining rooms into fully capable, high-end meeting spaces built for the pharmaceutical and medical industries. Those clients expect a level of reliability, discretion, and professional capability well beyond standard restaurant AV: presentation-ready rooms, reliable video conferencing, and clear audio reinforcement in an upscale dining setting.
Crunchy Tech was selected to design, engineer, and deploy a standardized AV solution that could roll out consistently across Fleming's locations nationwide. The goal reached past any single restaurant: a repeatable, remotely supportable platform that could scale across the entire brand footprint, so every location delivered the same meeting experience.
Project challenges
Designing for Flexibility, Scale, and a High-End Clientele
The Fleming's project carried a distinctive set of challenges, well beyond a typical restaurant AV installation:
Understanding the client's needs
A Companywide Platform Built for Private, High-Stakes Meetings
Bloomin' Brands' core requirement was standardization. With Fleming's locations across the country, the company needed every private dining room to deliver an identical experience, one a pharmaceutical sales team or medical board could count on no matter which location they visited. That meant a single, proven system architecture that could be replicated at scale.
Operational simplicity mattered just as much. Restaurant managers and staff needed to reconfigure rooms, launch conferencing sessions, and manage audio zones without dedicated AV expertise. The system had to be powerful under the hood, but distilled into an interface any team member could operate confidently before a client arrived.
Crunchy Tech opened the engagement with a thorough assessment of the space and its performance requirements, mapping the range of meeting sizes, the kind of content being presented, and the audio demands of room-combine scenarios. That upfront analysis drove every design decision that followed, so the system was neither overbuilt nor underpowered for the rooms it had to serve.
Technical solutions
One platform, integrated subsystems
| Technology partner | Components | Role in project |
|---|---|---|
| Video Conferencing | Cisco Room Kit with peripherals, Cisco Touch 10 touchpanel | Video endpoints with an intuitive, unified operator experience |
| AV over IP Distribution | Just Add Power video distribution system (AVoIP) | Routed video from the Cisco codec, DirecTV boxes, and laptop input plates to all commercial monitors; also served as content ingest for the codec |
| Audio DSP & Amplification | QSC Q-SYS audio environment, DSP, amplifiers | Managed digital signal processing, gain structure, metered levels, and audio throughput across all speaker types in private rooms |
| Wireless Microphones | Shure Wireless Micro Flex system | Wireless mic capability for both voice-lift within the room and microphone reinforcement to the codec during room-combine configurations |
| Control & Automation | Crestron 4-Series control processor, Cisco Touch 10 GUI | Unified all automation and room-combine logic into a compact, easy-to-use interface; single-touch room configuration changes |
| Room Combine System | Partition-based independent and combined room configurations | One large unified space, three individual private rooms, or any combination, each keeping full AV functionality and audio quality |
Implementation methodology
Standardized Design-Build for Nationwide Rollout
The Fleming's deployment was executed through Crunchy Tech's integrated design-build methodology, adapted specifically for multi-location rollout. Rather than treating each restaurant as a standalone project, Crunchy Tech developed a master system architecture that could be templated and deployed consistently across every location, for identical performance, identical control interfaces, and identical remote support at every Fleming's site.
Each installation began with a site-specific assessment to confirm room dimensions, partition placement, ceiling heights, and infrastructure pathways. The architecture stayed standardized while the physical install details adapted to each location's layout. Audio calibration was performed at every site using gain-structure best practices, with all input and output levels professionally metered and set to remove any risk of audio problems during client meetings.
Remote supportability was built into the architecture from day one. Network configuration, device addressing, and control programming were all structured so Crunchy Tech's team could diagnose and resolve issues from a central support location, cutting down on-site service calls across the national footprint.
Key Technology Partners
- Cisco: Room Kit video conferencing system and Touch 10 touchpanel providing the conferencing core and unified operator interface across all locations.
- QSC: Q-SYS audio environment delivering DSP, signal processing, and amplification management, including dynamic audio reconfiguration for room-combine and independent room modes.
- Shure: Wireless Micro Flex microphone system supporting wireless voice-lift for in-room attendees and clean microphone reinforcement to the Cisco codec for remote participants.
- Just Add Power: AV over IP video distribution system routing all video sources, Cisco codec output, DirecTV, and laptop inputs, to commercial displays across all room configurations.
- Crestron: 4-Series control processor unifying all automation, room-combine logic, and AV control into a single, simple-to-operate platform for non-technical restaurant staff.
Conferencing, Audio, Distribution, and Intelligent Room Combine
To deliver a scalable, high-end meeting environment across Fleming's locations, Crunchy Tech built a multi-layered AV system: enterprise video conferencing, AV over IP distribution, professional audio, wireless microphones, and centralized control with room-combine automation.
The room-combine architecture was one of the most critical elements of the design. Using the Crestron 4-Series processor and QSC Q-SYS DSP together, Crunchy Tech built a system that lets the management team move between one large unified space, three fully independent private rooms, or any layout in between, with a single button press on the Cisco Touch 10 panel. Every configuration holds full audio quality and AV functionality, with the DSP rerouting signals and rebalancing levels to match the active layout.
Just Add Power's AV over IP platform served as the video distribution backbone, routing content from the Cisco Room Kit, DirecTV boxes, and laptop input plates to the right commercial monitors in each configuration, so any source can reach any display without complex matrix switching.
Results & impact
A National Standard for High-End Private Dining Meetings
The completed installation turned Fleming's private dining rooms into fully capable, high-end meeting spaces that meet the exacting standards of pharmaceutical and medical clients. Management teams can now combine and uncombine rooms instantly with a single touch, removing the logistical friction that used to come with private-event setup and sharply improving back-of-house efficiency.
The results were measurable right away. Fleming's locations reported a 60% increase in operational efficiency and ease of use, and a 35% increase in revenue from private meetings, reflecting both better booking rates and greater confidence in delivering high-end meeting experiences to high-value clients.
> "The seamless experience for operators that we created was so well received we have since done 15 other locations and have many more that have been requested be done across the country." — Crunchy Tech, on the Bloomin' Brands engagement
The initial deployment led directly to Crunchy Tech completing the same standardized installation at 15 additional Fleming's locations, with more rollouts requested across the country. The platform has become the de facto standard for Bloomin' Brands' private dining AV, a repeatable model that scales with the brand's national expansion.
Project Metrics
- 60% increase in efficiency and ease-of-use
- 35% increase in revenue from private meetings
Finishing the project
Scaling High-End Experiences Through Standardized AV Design
The Bloomin' Brands and Fleming's engagement demonstrates Crunchy Tech's ability to deliver complex, multi-location AV that combines technical excellence with operational simplicity. Built around Cisco, QSC, Shure, Just Add Power, and Crestron, the standardized, remotely supportable platform gives Fleming's an architecture that scales across the country without giving up consistency or quality.
The project's success, measured in improved efficiency, higher private-dining revenue, and rapid national rollout, reflects how Crunchy Tech starts with the business outcome a client is after and works back to the technical spec that gets there. Fleming's now runs a national network of high-end meeting spaces, each delivering the same experience that has made the brand a preferred destination for private corporate events.
Running a multi-location brand that needs the same meeting experience at every site? Schedule a discovery call with Crunchy Tech to talk about a standardized, remotely supportable AV platform.
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