Commercial displays, content management and installation, designed and supported by one national integrator. Your screens stay current, on-brand, and selling.
Digital signage is the commercial displays, digital media players, and cloud software that put the right message on the right screen at the right time.
This includes menus at lunch, promos at happy hour, the game and your own drink special on one screen at once. Done right, a screen sells for you. Done the opposite, it turns into wallpaper, running the same loop it launched with while nobody looks.
That is the difference between buying screens and building a system. We don't resell screens. We plan the digital signage content, spec and install the displays, set up software your team can run, and stay on the hook after the boxes are empty.
Tell us what your signage needs to do, sell, inform, or both, and we design the system backward from that.
Let's TalkSame system, different jobs: selling in hospitality, informing in enterprise.
Hospitality When the game goes to overtime, your AV shouldn't be the reason guests leave.
Explore restaurant HospitalityCreate memorable dining experiences with sophisticated AV that enhances ambiance without overwhelming the space.
Explore hotel HospitalityPermanent AV for every guest-facing hotel and resort zone.
Explore storefront EnterpriseRetail AV standardized across every location.
Explore business EnterpriseCorporate AV for the whole office, on one system.
Explore nightlife HospitalityAV for the space between the attractions.
Explore hotel HospitalityElevate your hospitality experience with advanced AV solutions.
Explore business EnterpriseOptimize your communications with cutting-edge audiovisual solutions.
ExploreEvery system we build comes down to five things. Pick the tier that fits each area.
Signage goes stale when updating it means a vendor call, a USB stick, or a ladder.
Ran a content system across 180+ locations for 12 years
POPAI: signage lifts featured-product sales 8.1%
How we design
Content plan first, hardware second. A screen with nothing worth watching is a cost.
Most signage fails because someone bought screens before deciding what they would say. We start the other way. First we map what your signage needs to show across a day and a year (breakfast to happy hour, game day to the holidays), and that plan decides how many screens you need and where they go.
We set the mounting height and angle so a menu board reads easily from the back of the line, wire it on its own network so it never fights your point-of-sale, and hand your team software they can run from a laptop. Digital signage installation is something we do once and do right.
Commercial displays
The digital signage display is the easiest decision to get wrong (and the most expensive).
A consumer TV is built to run 8 to 12 hours a day. A restaurant runs its screens twice that, so a consumer set usually dies in one to three years, often with the warranty voided because it was never rated for the job.
A commercial display is built for 16 to 24 hours a day and lasts 7 to 10 years, and it stays bright enough to beat the light in the room, so a window-facing screen needs two to three times the brightness of one in a dark corner. Already own screens? We check what you have before we quote anything new, because the good ones can often stay.
Platform
You buy screens once. You use the software every day for a decade.
The digital signage software matters more than the screens. We set up one dashboard that runs your signage alongside your displays, audio, and lighting, so it is one login instead of four vendor portals. It works with the major commercial display lines and the scheduling and point-of-sale tools you already use.
For a chain, corporate can lock the brand look while each location runs its own local promos, and proof-of-play confirms every screen is showing what it should. If a screen goes down, an alert can take over every screen in seconds.
Tiers
Good informs. Better sells. Best turns every screen into a promotion for your own specials.
We quote three real options.
The part most operators miss: one commercial screen can show the game and your own drink special at the same time, side by side. Put the Super Bowl special next to the Super Bowl, and a real share of the room orders it. That is a TV that makes money instead of costing it.
Before you sign
Five questions to ask any signage company, including us, before you sign.
Who updates the content after launch, and how long does a digital menu change take? If the answer is "call us," walk away, because your team should do it from a browser in minutes.
Your hardest-working employee
Your screens should earn
Two signage jobs need their own engineering: menu boards that drive orders, and outdoor displays that survive the weather. We build both.
Digital signage is a network of commercial displays, digital media players and cloud software that shows the right content on the right screen at the right time. You schedule what plays from a browser. The player pushes it to each screen, and proof-of-play confirms it's actually showing. One commercial screen can run live TV and your own promo content at the same time. That's what turns a screen into a sales tool instead of a decoration. We plan the digital content, spec the displays, install them, set up the software and support it post-launch.
Corporate builds and approves the brand content from one dashboard, and each location handles its own local promos and menu changes under set permissions. We monitor every screen across every location from one place. A black screen gets caught before a guest ever sees it. A local manager can push a one-night promo without calling corporate, and corporate can roll every screen back in minutes. We built our first system like this in 2013. It ran across 180+ locations for 12 years straight.
You can, and it usually costs more in the end. Consumer TVs are rated for 8 to 12 hours a day and often fail within one to three years under commercial use. That can void the warranty outright. Commercial displays are built to run 16 to 24 hours a day and stay bright enough to read in a lit room. We spec commercial LCD for most indoor spots and high-brightness panels for windows and sunny walls. Large or outdoor screens get LED. The choice comes down to how far people sit, how bright the room is and how many hours a day the screen runs.
It depends on the number of screens, the display grade and the software tier. At Crunchy Tech, we quote 'Good,' 'Better' and 'Best.' Good is commercial displays with cloud-scheduled content. Better adds automatic dayparting and multi-zone layouts. Best adds data-driven content and promotions built around your own specials. POPAI research puts the sales lift on featured products at 8.1%, and that's before accounting for dayparting or never having to reprint a menu again. There's one catch: it only works if the content stays fresh. That's why we build the content plan into the design and not leave it for later.
We're a design-build integrator. We plan, spec and install the system ourselves, not hand you a catalog and a truck delivery. That means we plan the content and design the screen layout first. Then we buy the digital signage hardware and install it with proper mounts and hidden cabling. We set up the software, train your team and support it after launch. We also check what you already own before quoting anything new. One team, on the hook for the result.
Client successes drive Crunchy Tech to become better. Below is how our customers feel about us.
The way you can do different layouts on different TVs, so the marketing team can do their own in-house advertisements — that was really a big thing. Just for them to be able to upload their photos on their own and choose what dates to do it on is really helpful.
You're a great partner with Florida Hospital and this project will make a difference in Children's Health.
Crunchy has been great to work with. They communicate well and deliver as promised.
The way you can do different layouts on different TVs, so the marketing team can do their own in-house advertisements — that was really a big thing. Just for them to be able to upload their photos on their own and choose what dates to do it on is really helpful.
You're a great partner with Florida Hospital and this project will make a difference in Children's Health.
Crunchy has been great to work with. They communicate well and deliver as promised.
We don’t sell you what we have. We design what you need. That line is the operating principle I’ve built Crunchy Tech around for the last 20 years. And it’s the single sentence that separates us - and the small handful of firms like us - from the other 97% of the commercial AV industry.
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There’s a pattern I’ve watched play out for 20 years in hospitality AV, and it always ends the same way...
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Walk with me for a second. Pick any sports bar on your street. Go in. Sit at the bar. Look around. And tell me what you see.
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Digital signage and AV systems — designed, installed, and supported on the ground in every market below.
Tell us about your vision and we'll put together a custom proposal.
