Rooftop Sports Bar

24,000-square-foot venue

Situated on the top two floors of the Hollywood Plaza Parking Garage at 8050 International Drive, this 24,000-square-foot venue offers patrons an unparalleled sports-watching experience with panoramic views of Orlando’s iconic tourist corridor. Opened in 2024, this location marks the 15th for the Colorado-based chain, continuing its mission to provide the ultimate sports bar experience.

AV system across two floors

Project Challenges

Rooftop bar with TVs showing Calcio Storico match.

The development of this new location presented several unique challenges. The project required implementing a state-of-the-art audio-visual (AV) system across two floors, all controlled from a single centralized point.

With over 124 endpoints needing connectivity, the installation demanded an extensive low voltage infrastructure, totaling 5.6 miles of cabling.

Additionally, the venue, originally a concrete box not designed for optimal acoustics, necessitated creative solutions for sound management to ensure an immersive audio experience

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360-degree viewing experience

Understanding Client Needs

sports bar audio visuals

At Crunchy Tech, we prioritize understanding the client’s vision and requirements from the outset. For Tom’s Watch Bar, the emphasis was on creating an aesthetic that encourages a 360-degree viewing experience while incorporating visually appealing AV displays.

Our team worked closely with the client to tailor design layouts that optimized both aesthetics and functionality, ensuring that every aspect of the AV system enhanced the sports viewing environment. This collaborative approach allowed us to develop an integrated design and engineering plan that showcased the expected capabilities of the AV systems across various areas of the venue.

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Cutting-edge technologies

Technical Solutions

To meet the project’s objectives, Crunchy Tech employed cutting-edge technologies, as outlined in the table below:

Technology Partner

Components

Role in Project

Phillips

Digital displays, six video walls

Provided high-impact visual experiences for indoor and outdoor spaces

QSC

Speakers, amplifiers, DSP, control systems

Enabled eight distinct audio zones from 20 inputs for personalized audio

Just Add Power

AV over IP video distribution

Ensured seamless video delivery to over 124 endpoints

These technologies worked in tandem to create a cohesive and immersive AV environment, setting a new standard for sports bars. The use of Phillips displays ensured vibrant visuals, while QSC’s audio solutions delivered clear, zone-specific sound. Just Add Power’s AV over IP technology guaranteed reliable video distribution, enhancing the viewing experience for every patron

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Design-Build Approach

Implementation Methodology

Sports bar interior with large screens displaying tennis.

Our integrated design-build approach was instrumental in the project’s success. By fostering collaboration among architects, engineers, and construction teams from the project’s inception, we ensured streamlined communication and creative problem-solving.

This methodology allowed us to address challenges proactively and maintain alignment with the project’s vision, resulting in a seamless integration of visual and auditory elements.

The synergy between all stakeholders ensured that no stage of the AV solution—from conception to completion—was planned or implemented haphazardly, but always with the utmost care and attention to quality and functionality.

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124 TVs and 9 projectors

Results and Impact

tulsa video wall installation

The successful implementation of the AV systems has transformed the new Tom’s Watch Bar location into a premier destination for sports enthusiasts.

With 124 TVs and 9 projectors spread across indoor and outdoor spaces, patrons can enjoy every game in stunning detail. The intuitive AV over IP system and eight-zone audio setup provide a tailored viewing and listening experience, while the panoramic rooftop views add to the overall ambiance.

Since its opening, the Orlando location has become a popular spot for sports fans, reinforcing Tom’s Watch Bar’s reputation as the ultimate sports bar

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Adapting, Evolving

Finishing the Project On Time

Bar with large screen TVs and seating area.

The Tom’s Watch Bar Orlando project exemplifies Crunchy Tech’s expertise in delivering innovative AV solutions that meet and exceed client expectations.

By combining advanced technology with a deep understanding of the client’s needs, we created an immersive sports viewing environment that has set a new benchmark in the industry.

This success not only enhances the experience for sports lovers but also positions Tom’s Watch Bar for continued expansion across the United States, solidifying its status as the premier destination for sports enthusiasts.

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