The Crunchy Tech team recently wrapped up an exciting expansion project for Tom’s Watch Bar in Phoenix, Arizona. We are beyond proud to have set a new company record for installation speed while delivering the immersive sports-viewing experience that Tom’s Watch Bar is known and patronized for.
Tom’s Watch Bar
Phoenix, AZ
100-Display Sports Bar AV Installation
Bar Expansion Project
Tight Two-Week Project Timeline
Project Challenges
We faced some distinctive challenges at this Phoenix bar site. A tight project timeline that allowed only two weeks for completion, far shorter than the typical month-long AV installation schedule, set the tone for an accelerated and highly coordinated effort.
The installation required 100 TVs, including twenty 55” displays, one 98″ in landscape, one 98″ in portrait, and nine 55” outdoor full-sun TVs. We also implemented a 2×2 video wall composed of 65” displays, along with three additional video walls and a Jumbotron.
To handle a variety of content sources, we installed twelve HDMI inputs, including a USB-C wall plate for added flexibility. For audio, we set up 40 commercial speakers – pendant, ceiling, and subwoofers – carefully placed to deliver full, balanced sound throughout the space.
We delivered a comprehensive control system to tie all elements together. Additionally, we had to work within and around pre-existing architectural features while synchronizing our efforts with various contractors who were active on-site at the same time.
Immersive Sports-Viewing Experience
Understanding Client Needs
The primary requirement of our client was an accelerated installation schedule that in no way shall compromise the quality or functionality of the immersive sports viewing experience that defines the Tom’s Watch Bar brand. Meeting their business timeline made this sheer impossible challenge the most critical of those we have had in recent memory.
Essential List
Technical Solutions
We achieved success in this rapid deployment thanks to our strategic partnerships with leading tech in the industry.
|
Technology Partner |
Components |
Role in Project |
|---|---|---|
|
Phillips / LG |
100 digital displays including 55″, 98″ landscape, 98″ portrait, and outdoor full-sun TVs; four video walls; Jumbotron |
Delivered high-impact visuals and immersive sports viewing across indoor and outdoor zones |
|
Savi Control Systems |
Centralized AV control system, SAVI Canvas, DirecTV guide integration, iPad/web control |
Unified control of all AV components; enabled multi-view display layouts and custom content scheduling |
|
QSC |
(12) pendant speakers, (12) ceiling speakers, (2) ceiling subwoofers, (6) outdoor speakers |
Provided seven distinct audio zones with balanced coverage across interior and exterior spaces |
These technologies came together to create a seamless, high-performance AV setup that delivered exactly what Tom’s Watch Bar is frequented for: an unbeatable sports-viewing experience. The Phillips and LG displays brought the energy with crisp, vibrant visuals across every corner of the venue. QSC’s audio setup made sure the sound hit just right in every zone, whether inside or out. And Savi’s control system made managing it all simple and intuitive to keep the entire system running like clockwork on game day and beyond.
Integrated Design-Build Approach
Implementation Methodology
The record-setting two-week design-to-build timeline was made possible through our integrated design-build methodology. From day one, that set the stage for architects, engineers, and construction teams to work hand in hand to get the job done.
Crunchy Tech is different from other AV integrators. We can adapt our systems and procedures to satisfy strict timeline requirements. What you might initially regard as unfeasible for traditional integrators is only a very compressed version of what we do all the time. Deploying parallel teams to work in synergy and using pre-configured equipment when possible enabled us to speed up this project into a 14-day installation.
Our project management system also allowed real-time tuning and prioritization so that path-critical items always get addressed first. We had all-hands-on-deck daily coordination meetings with all stakeholders to head off bottlenecks before they could impact the timeline.
Pushing Limits, Setting Standards
Finishing the Project on Time
The Tom’s Watch Bar Phoenix project highlights our unique place in the AV integration market as a company that can measure up to seemingly impossible deadlines with no trade-offs in quality or functionality. By blending technical proficiency with strategic partnerships and an innovative approach to project management, Crunchy Tech delivered an immersive sports-viewing experience that went above and beyond the industry standard.
This record-setting two-week installation not only satisfied the immediate needs of our client, it also established a new benchmark for efficiency that will benefit all of our customers moving forward.