Tom's Watch Bar in Indianapolis

Discover how we delivered a sports-viewing experience with AV systems. Tom's Watch Bar Indianapolis audiovisual Case Study.

Client: Tom's Watch Bar
Location: Indianapolis, IN
Industry: Sports Bars
Scope: AV Integration
Completed: 2025

128 Displays

7 Projectors

7 Audio Zones

Project overview

128-Display Sports Bar AV Deployment

At 140 S. Illinois Street in downtown Indianapolis, the newest Tom's Watch Bar brings the brand's signature energy and all-angle sports experience to the heart of the city. With 128 displays, from standard TVs to massive video walls and outdoor screens, this AV build-out turns every seat into a front-row seat and backs Tom's Watch Bar's mission to deliver the ultimate sports bar experience across the country.

Tom's Watch Bar in Indianapolis — overview

Project challenges

High-Density AV Integration Across Diverse Spaces

Designing and deploying AV for the Indianapolis location meant solving several tough problems at once. With 128 HDMI endpoints spread across a multi-zone indoor and outdoor setting, the system design had to hold clean connectivity, low latency, and centralized control.

On top of signal integrity across that many displays, 20 outdoor full-sun 55" TVs with no overhead awning brought environmental concerns. Each one had to deliver bright, glare-resistant visuals in direct sunlight while standing up to changing weather.

Audio had its own puzzle. With seven distinct audio zones and both indoor and outdoor speaker arrays, we had to hold consistent sound quality with no spillover, echoes, or drop-offs. That called for diligent design and installation across ceiling, pendant, and surface-mount speaker types.

Understanding the client's needs

A True 360-Degree Experience

From the start, Tom's Watch Bar stressed one thing: an all-angle sports-viewing experience, whether guests are at the bar, in a booth, or out on the patio.

To get there, our team worked closely with the client to fully understand their vision for consistent visual coverage across the venue. Every decision came down to guest sightlines and engagement.

The design also had to be flexible. Interactive features like wireless mics for trivia nights and HDMI/XLR wall plates for guest DJs meant the AV had to support entertainment beyond game day. Those needs shaped a strategy that balanced high performance with everyday usability and matched the brand's goal of being the first choice for any event.

Technical solutions

One platform, integrated subsystems

Technology partner	Components	Role in project
Visual Display System	(15) 50″ TVs, (64) 55″ TVs, (13) 65″ TVs, (28) Video Wall TVs (7 × 2×2), (18) Video Wall TVs (2 × 3×3), (20) 55″ Outdoor Full Sun TVs, (7) Projectors, (7) 168″ Fixed Screens	Delivered wall-to-wall sports coverage, including daylight-visible outdoor viewing and large video walls
Video Distribution	(21) HDMI Inputs (20 rack, 1 wall plate), (128) HDMI Endpoints	Routed content across all displays from a centralized location
Audio System	(21) Pendant Speakers, (6) 6.5″ Surface-Mount, (4) 6.5″ In-Ceiling, (6) 8″ Outdoor Surface-Mount, (2) 8-Channel Amps @ 1000W per channel	Provided clear, balanced sound across seven audio zones, including indoor and outdoor coverage
Interactive Capabilities	(2) Handheld Wireless Microphones, (1) XLR Input/Output Wall Plate, (1) HDMI Wall Plate	Supported DJ plug-ins, trivia nights, and event engagement through guest-facing AV inputs
Media Playback	(4) BrightSign Players with HDMI input	Supported digital signage and advertising with high-definition content across designated screens
System Control	(2) 7″ Touch Panels (Rack & TBD), (1) iPad Air	Allowed easy AV control and content management from fixed stations or mobile tablet

Implementation methodology

On-Schedule Design-Build Process

We followed our signature design-build AV methodology, with all stakeholders, architects, engineers, and installation teams, aligning early and moving fast from concept to execution.

By centralizing communication and decision-making, we cut delays and made sure every piece of the AV puzzle fit cleanly into the larger design. That early coordination also let us plan around environmental constraints up front, namely the outdoor-ready equipment and proper ventilation for rack-mounted gear.

It's a collaborative approach that keeps the team responsive to changing client needs and site conditions while still hitting critical milestones. The result was a clean, efficient install that delivered on both performance and the look of the space.

Purpose-Built AV Solutions for Every Area

Crunchy Tech deployed a range of high-caliber technologies across video, audio, and control. The AV ecosystem was built for high-resolution playback, consistent audio, and simple control.

Results & impact

128 Displays, 7 Projectors, & 7 Audio Zones

The finished build-out at Tom's Watch Bar Indianapolis sets a new bar for sports entertainment in the Midwest. With 128 displays, including 20 full-sun outdoor TVs, seven projectors with 168-inch fixed screens, and multiple video walls, guests are surrounded by clear action from every angle.

The audio matches it, with seven zones powered by a mix of pendant, ceiling, and surface-mount speakers. Inside or on the patio, patrons get balanced, high-quality sound tuned to each area.

The BrightSign players run promotional content alongside live games, and the wireless mics and input plates open the door to interactive events. Staff manage all of it from two wall-mounted touch panels and a mobile iPad, with full control and no added complexity.

Finishing the project

Delivering on Vision and Versatility

The Tom's Watch Bar Indianapolis project demonstrates Crunchy Tech's ability to deliver high-performance AV for complex, multi-use spaces. From clean video distribution and multi-zone audio to easy control, every element was designed to improve the guest experience while making the staff's job simpler behind the scenes.

By pairing solid engineering with flexible features like climate-resistant displays, mobile control, and plug-and-play entertainment, we helped Tom's Watch Bar build a venue as lively as its fanbase. The install strengthens the brand's growing national presence and lays groundwork for future locations across the United States.

Planning a high-density sports venue with indoor and outdoor zones? Let's talk about an AV build that covers every seat.