Tom's Watch Bar Orlando

Discover how Crunchy Tech's state-of-the-art AV solutions transformed Tom's Watch Bar Orlando into a premier sports viewing destination with Philips, QSC, and Just Add Power

Client: Tom's Watch Bar
Location: Orlando, FL
Industry: Sports Bars
Scope: AV Integration
Completed: 2025

124 TVs

9 Projectors

8 Audio Zones

Project overview

Rooftop Sports Bar

Sitting on the top two floors of the Hollywood Plaza Parking Garage at 8050 International Drive, this 24,000-square-foot venue gives guests a rooftop sports-watching experience with panoramic views of Orlando's tourist corridor. Opened in 2024, it's the 15th location for the Colorado-based chain, and one more step in its mission to deliver the ultimate sports bar experience.

Project challenges

AV system across two floors

The new location came with a few distinctive challenges. The project called for a modern AV system spread across two floors, all run from a single control point.

With more than 124 endpoints to connect, the install needed extensive low-voltage infrastructure, totaling 5.6 miles of cabling.

The venue itself added another wrinkle. Originally a concrete box never designed for good acoustics, it took creative sound-management solutions to get the audio experience the client wanted.

Understanding the client's needs

360-degree viewing experience

At Crunchy Tech, we start by understanding the client's vision and requirements. For Tom's Watch Bar, the focus was an aesthetic that supports a 360-degree viewing experience while keeping the AV displays sharp and good-looking.

Our team worked closely with the client to tailor design layouts that balanced looks and function, so every part of the AV system supported the sports-viewing environment. That collaboration led to an integrated design and engineering plan that showed off what the AV systems could do across the venue.

Technical solutions

One platform, integrated subsystems

Technology partner	Components	Role in project
Philips	Digital displays, six video walls	Provided high-impact visuals for indoor and outdoor spaces
QSC	Speakers, amplifiers, DSP, control systems	Eight distinct audio zones from 20 inputs for personalized audio
Just Add Power	AV over IP video distribution	Reliable video delivery to over 124 endpoints

Implementation methodology

Design-Build Approach

We followed our signature design-build approach, and it was central to the project's success. By bringing architects, engineers, and construction teams together from the start, we kept communication clear and problem-solving creative.

That approach let us handle challenges early and stay aligned with the project's vision, so the visual and audio elements came together cleanly.

Close coordination among every stakeholder meant no stage of the AV solution, from concept to completion, was planned or built haphazardly. Every step got real attention to quality and function.

The Technology Behind It

To hit the project's goals, Crunchy Tech deployed proven technologies, laid out in the table below:

These worked together to create a cohesive AV environment that set a new standard for sports bars. The Philips displays brought sharp visuals, QSC's audio delivered clear, zone-specific sound, and Just Add Power's AV over IP carried reliable video that held up the viewing experience for every patron.

Tom's Watch Bar Orlando — implementation

Results & impact

124 TVs and 9 projectors

The finished AV systems turned the new Tom's Watch Bar into a real destination for sports fans.

With 124 TVs and 9 projectors across indoor and outdoor spaces, patrons catch every game in sharp detail. The intuitive AV over IP system and eight-zone audio give a tailored viewing and listening experience, and the panoramic rooftop views add to the atmosphere.

Since opening, the Orlando location has become a popular spot for sports fans, backing up Tom's Watch Bar's reputation as the ultimate sports bar.

124 TVs + 9 projectors deliver every game in stunning detail
AV-over-IP routes any source to any screen, instantly
8-zone audio gives patrons a tailored listening experience by area
Indoor + outdoor coverage extends gameday energy across the venue
Panoramic rooftop integration without compromising signal quality
Premier sports-viewing destination since opening day

Finishing the project

Adapting, Evolving

The Tom's Watch Bar Orlando project demonstrates Crunchy Tech's ability to deliver AV solutions that meet and beat client expectations.

By pairing advanced technology with a deep understanding of the client's needs, we built a sports-viewing environment that set a new benchmark for the space.

That success improves the experience for sports fans and sets up Tom's Watch Bar for continued expansion across the United States, holding its place as a top destination for sports enthusiasts.

Turning an unconventional space into a rooftop sports destination? Let's talk about what Crunchy Tech can build across every floor.