With LED video walls, the film industry is on the verge of a major change, thanks to its innovative use of technology. Not only do these cutting edge displays improve the visual quality of productions, but they also provide a host of cost saving benefits. With decision makers in many industries considering the integration of commercial audiovisual solutions, it is important to understand the potential of LED walls in film production. In this article, we explore how LED video walls are changing the film industry for the better, by saving costs, and why businesses from other sectors should be considering them.
LED Video Walls Are Taking Over Film Production
That is why LED video walls have been getting increasingly popular in the movies industry due to its versatility and high technology. Unlike traditional green screens which require time consuming post production for background replacement, LED walls are able to display dynamic, high resolution images at the touch of a button. We can see this technology, among other things, with productions like the Disney+ series “The Mandalorian” which used LED walls to immerse and dynamically create environments without a need for extensive filming on locations or green screen work.
LED walls make the production process easier because directors and cinematographers can see the final environment in real time, eliminating the need for expensive reshoots and post production edits. This ‘immediate feedback loop’ and process for feedback improves creativity and increases efficiency and makes the whole process much more sleek and streamlined.
Reduced Location Shoots for Cost Savings
Another big cost saving aspect of using LED video walls is the reduction of location shoots. As film productions, in many cases, shot on location, they demand the traveling around to different locations, which are costly since they require paying for transportation, accommodation and logistics. Filmmakers can replicate any environment using LED walls, so they don’t have to film on location.
A great example is a production that might have needed to film over a number of international locations can now be done on the one studio, saving on travel and accommodation costs. This not only saves money, but also helps to lower the carbon footprint of the production, a trend that is becoming more and more popular in the sustainable film making practices.
Reducing Post Production Costs
LED video walls also provide significant cost savings in the post production area. With traditional methods, we capture raw footage and then spend a lot of time and resources in editing and visual effects. LED walls integrate the final visual environment into the live action footage during filming, eliminating the need for a lot of post production.
In an interview with the Visual Effects Supervisor on “The Mandalorian,” Rob Bredow, he explained that use of LED walls saved time and money by providing the team with the ability to see a final image in real time, which reduced the amount of shots that had to be created in post production visual effects.
Long Term Savings and Energy Efficiency
However, LED video walls are more energy efficient than typical lighting facilities that film productions use. LED technology is less power hungry and cools the device less, which means eventual cost savings on energy.
Furthermore, LED walls have a longer life than other display technologies. They are less maintenance and can be used for multiple productions, so they are a cost effective choice over time. This makes LED walls a sustainable option for film projects and other commercial use.
It is integrated across various industries.
However, LED video walls aren’t just for the film industry. This technology can also be put to use by businesses working in sectors ranging from retail to hospitality to healthcare to corporate environments to improve their workings.
Some examples of using LED walls are restaurants and bars that can use LED wall to set dynamic ambiance and show menus or promotional content. They can also be used by hospitals for patient education and propagation of information. Using LED walls for presentations and meetings can help corporate environments to bring up the visual impact and engagement of their communications.
For immersive experiences – virtual tours and interactive exhibits – LED walls provide a vital function in themed entertainment. They can use this technology to run public information campaigns and also for emergency alerts.
Conclusion
Integrating LED video walls into film production is a paradigm shift that provides many cost saving benefits. This technology is revolutionizing the way films are made, from reducing the need for location shoots and post production work, to providing energy efficiency and long term savings.
When decision makers in different industries are looking at commercial audiovisual solutions, it is important to know what LED walls can do. LED video walls are a cutting edge solution that can be used to enhance film productions, create dynamic retail environments, or improve corporate communications, and in doing so, can drive efficiency, creativity, and cost savings.