Insights &
Innovation

In the first two parts of this series, we covered why design-build matters and how early planning prevents the most expensive AV mistakes. Now we’re stepping into the part owners care about most: the return.

It’s actually won months earlier.

The lunch crowd was steady, the drinks were flowing - until the TVs became the enemy. The bartender spent hours juggling remotes trying to get the right games on the right screens .

Walk into almost any sports bar and you can spot it right away: the TVs that block sightlines. The echo that drowns out conversation. The weird layout that ruins game day energy.

A single TV can’t hold a room full of fans during a championship game. But that doesn’t mean every bar needs a full-blown video wall either. The right setup depends on how you use your screens day to day, among other things.

A cheap sound system for restaurant seems like a budget win… until game night hits and the speakers crackle during the winning touchdown. In a restaurant or sports bar, bad audio undoubtedly annoys guests and, in consequence, costs you repeat business.

It’s a packed Friday night, tables full, the bar buzzing and TVs flickering with the big game. But the sound is off…literally. Guests lean in, straining to hear over the muddled audio. One screen lags behind the others. Staff shuffle between remotes looking like they’re solving a puzzle instead of s

You think you’ve got it all under control… Some mounted TVs, a few streaming apps, maybe a soundbar or two. And for a while it works. Until game night hits and suddenly nothing does.

Most people don’t realize it. But the way a space is lit subtly changes how they move, how they talk, how long they stay and, if you’re running a business in the hospitality industry, how much they spend while they are there.