Insights &
Innovation

We don’t sell you what we have. We design what you need. That line is the operating principle I’ve built Crunchy Tech around for the last 20 years. And it’s the single sentence that separates us - and the small handful of firms like us - from the other 97% of the commercial AV industry.

"Where's my quote?"

Walk with me for a second. Pick any sports bar on your street. Go in. Sit at the bar. Look around. And tell me what you see.

Tom’s Watch Bar co-CEO Brooks Schaden said something in a recent FSR Magazine interview that should make every sports bar owner pay attention: “The idea was to create a place for passionate fans to get together and have an experience where they say, ‘I don’t want to go to the game. I want to come to Tom’s.’”

The most critical component of a professional AV build is the one your clients and employees will likely never see.

A one-percent increase in customer dwell time correlates with a 1.3% increase in sales. That single statistic explains why forward-thinking business owners are seeing AV system design as a strategic investment.

You think you’ve got it all under control… Some mounted TVs, a few streaming apps, maybe a soundbar or two. And for a while it works. Until game night hits and suddenly nothing does.

Most people don’t realize it. But the way a space is lit subtly changes how they move, how they talk, how long they stay and, if you’re running a business in the hospitality industry, how much they spend while they are there.

You’re halfway through your restaurant build. The place looks incredible. Then the speakers turn on… and it sounds like someone’s playing music through a soup can.