Audiovisual consulting and design-build for Dallas offices, boardrooms, hotels, restaurants, and retail. We engineer the system, specify it, install it, and support it, working alongside your architect and general contractor from the drawings forward.
On a lot of Dallas projects the audiovisual scope never gets assigned to anyone. Someone puts displays on an elevation without knowing where speakers have to land or how the room will be used. The IT group specifies whatever keeps support calls down. The department that will actually live in the space gets asked last, usually after the ceiling is closed and the conduit is in the wrong place. At that point the answer is a change order, and the system that gets installed is the one the building would allow rather than the one the room needed.
Preventing that is what an AV consultant is for. We join the project as the technology partner, ask what each room has to accomplish, design around the answer, and give your architect and general contractor requirements they can bid and build against. We then install, commission, and support the systems we designed, so one company is answerable for the room instead of a designer and an installer trading blame. We have been doing this since 2008 across corporate, hospitality, and retail work throughout the Metroplex.
What We Do Here
Every system is designed, installed, and supported by our own team in Dallas — never subcontracted.
01 / DALLASAV consulting from an audio visual consultant who joins at the architectural phase, designs the technology into the plan and steers the project around your business outcome.
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03 / DALLASCommercial sound system design and installation: multi-zone audio engineered around how your space is used, wired and tuned on site, and supported as a partner.
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Design-build AV control systems: one iPad, wall panel, or browser runs every display, audio zone, lighting scene, and source in the room. Programmed and supported in-house.
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Spaces we've wired across Dallas — each built and supported by the same local crew.
From Uptown corporate floors to new campuses in Frisco and Plano, we consult on audiovisual design for Dallas offices, hotels, restaurants, and retail, and we plan every install around the jurisdiction the site actually sits in.
Spring storms are hard on anything mounted outside, so outdoor displays, speakers, and enclosures get selected for impact and water exposure rather than for price.
Long stretches of extreme heat and direct sun push outdoor equipment past its ratings, so patio and exterior gear gets specified with shade, ventilation, and thermal headroom in mind.
North Texas gets hard freezes and ice, so anything left outdoors is designed to survive the cold cycle instead of being pulled inside every year.
Heat and dust are what actually shorten equipment life, so cooling for the rack space is engineered to hold the room at or below 75 degrees before a single component is ordered.
How we work
By the time a building is going up, the mark has already been missed. Your technology partner belongs at the architectural phase, not after it.
Owners in Dallas often wait to engage AV until the construction budget opens, which is backwards. A project a year from opening does not need a large upfront spend. It needs its technology requirements inside the architectural plan, because a permit set and an honest GC bid both depend on them. Without them the general contractor is guessing, and guessing turns into change orders and infrastructure that has to be redone. The building volume in the northern suburbs makes that worse, because a GC juggling several ground-up projects will not stop to hunt down AV requirements nobody supplied. Bring us in at the first floor plan and most of that risk disappears, since projects engaged at the architectural phase run roughly 95% fewer change orders.
The problems that surface at install were usually created months earlier by information that never arrived. What the GC needs from us early is conduit sizing, pathway plans for open ceilings, blocking and backing behind every display, power for the rack, and cooling for the AV room. That handoff is the highest-leverage moment on the project, and it is also the one most often skipped. The Metroplex spans several counties, so we confirm the approval path with the jurisdiction that actually has the site rather than assuming one set of rules covers Dallas, Frisco, and Irving alike. Timing is predictable: engineering and design two to three weeks after contract, equipment thirty to forty-five days, and nine to twelve months from groundbreak to opening on new construction.
What we consult on
Most Dallas consulting work sits in four kinds of space, and corporate rooms make up the largest share of it. The design question changes in each one, and the equipment list comes last.
Corporate teams here usually arrive with a platform chosen and a room size assumption that does not hold. Manufacturer marketing sells a system built for five people into a boardroom seating twenty, and the far end of the table spends the next year unintelligible on calls. So we design from the space: dimensions, acoustics, glass versus drywall, what actually happens in the room, and which platforms your people and your clients use. Training rooms and all-hands space get treated as their own problem, because presenting to sixty people is not a scaled-up huddle room. Where a company runs many floors or many sites, we write a room standard so a conference room behaves the same everywhere and nobody needs training to start a meeting. Where IT owns the network, we work with them on it rather than around them.
A hotel is several venues under one roof, and designing it as one system is the usual error. The lobby needs sound that sets a tone without fighting the front desk. The restaurant, the bar, and the pool each need a zone and a volume of their own. Meeting and ballroom floors carry most of the revenue risk, because a group that cannot present cleanly does not rebook. So the design goes zone by zone, with distributed audio under local control, displays specified for the light in the room, signage for wayfinding and event boards, and ballroom systems that handle a keynote, a wedding, and a sales meeting without a technician rewiring anything in between.
You can tell a room's audio was never designed by one of two complaints: guests cannot talk over it, or staff cannot hear the program the operator picked. Both trace back to speakers placed without accounting for direction, height, and hard surfaces, usually strung around the perimeter so the middle goes uncovered. So audio gets zoned, and the dining room, the bar, and the patio each get tuned to the concept rather than sharing one volume knob. Displays sit off the primary sightlines so a screen adds to the room instead of dominating it, and control stays simple enough for a manager to change on a Friday night. Patios in this climate mean weather-rated equipment on a separate zone, specified for heat, hail, and wind rather than borrowed from indoors.
Retail and large public areas fail in the opposite direction from a dining room. The space is big and noisy, and a message still has to be understood at the far end of it. So distributed audio gets designed for intelligibility across zones rather than output, and paging and public address get specified so an announcement is actually followed rather than just heard. When the acoustics are hostile we study the layout before choosing a speaker, because the room dictates the type and the placement. In brand-controlled interiors the requirement is usually that the sound is obvious and the hardware is not, so equipment gets concealed and coverage gets solved with geometry instead of more boxes.
Plain answers
Ask three firms what an AV consulting engagement produces and you will get three answers. Here is exactly what ours produces, and why we do not stop at the specification.
You get documents a trade can build from, not a summary of recommendations. That means system elevations and equipment locations, signal flow and single-line drawings, an equipment schedule, conduit and pathway requirements, power and cooling requirements for the rack and the AV room, mounting and structural backing details, and network requirements. Where a decision is hard to picture, we show the room visually before anything is ordered, which is what heads off a redesign midway through construction. Your architect drops the package into the plan set, your GC bids it, and on ground-up work our drawings travel with the building's permitting set. For a multi-site or multi-floor client, the same package becomes the standard the next room gets built to.
The standard consulting model ends at the specification, which means nobody who designed the system is accountable for how it performs on opening night. That matters more than it sounds, because a bid-spec document is only as reliable as the person who wrote it, and often that person was an architect or an IT manager working outside their lane. We stay on it end to end: design, specification, procurement, rack fabrication in our shop, install, commissioning, staff training, documentation, and ongoing support. One company, one number to call. Because the company began in 2008 doing AV support before it did integration, systems get built to be serviced, labeled and documented so a technician can open the rack in three years and understand it. When a scope is genuinely settled we will put a fixed bid on it.
At the first floor plan, before the drawings go out for bid. Technology requirements have to be in the architectural plan or the permit set is incomplete and the GC bid is a guess, and on a ground-up suburban campus that guess gets expensive fast. What the general contractor needs from us early is conduit sizing, pathway plans for open ceilings, blocking and backing behind every display, power for the rack, and cooling for the AV room. Give us the plan a year out and none of that is a construction cost yet, it is a design fee, and the requirements simply become part of what the GC prices. Projects engaged at the architectural phase see roughly 95% fewer change orders than the ones that call us once framing is up. On schedule, engineering and design run two to three weeks after contract, equipment is thirty to forty-five days, and a new build is typically nine to twelve months to opening.
Both, and that is deliberate. Hand a specification to a low bidder and nobody who drew the system is accountable for how it performs the day you open, so you get a designer and an installer pointing at each other. Our scope runs from design and specification through procurement, rack fabrication in our own shop, installation, commissioning, training, documentation, and support afterward. One company, one point of accountability, and one team that has to live with its own decisions. If you want us for design only we will do it and tell you plainly what the risk is. We will also review a spec or a bid you already have in hand and give you an honest read on what it is missing.
That is usually the most valuable thing we do for a corporate client. We write a room standard that defines what a huddle room, a mid-size conference room, a boardroom, and a training room each get, then design every room against that standard instead of case by case. The control layer looks and works the same everywhere, so an employee who moves between floors or offices starts a meeting the same way, and your IT and facilities teams support one documented design rather than a dozen improvised ones. The standard also accounts for the platforms your people actually use, whether that is Microsoft Teams Rooms, Zoom Rooms, Google Meet, or a mix, along with the guest devices your clients bring in. Where an internal IT group owns the network, we build the standard with them so it fits their security and support model.
We confirm the path per site rather than assuming one applies. A project in Dallas, one in Frisco, and one in Irving can each answer to a different jurisdiction, so before the design is finalized we establish who reviews it and what the submittal path looks like, then coordinate with your architect and GC accordingly. On new construction our engineering drawings go into the GC's permitting set, which means the technology gets reviewed alongside the building instead of chasing approvals after the fact. We do not interpret code for you, and we do not pretend one county's process is another's. We design the system to meet the requirements your project is held to and keep the documentation clean enough that review does not stall the schedule.
Client successes drive Crunchy Tech to become better. Below is how our customers feel about us.
Just do it. Spend the money. It’s well worth it. It’s not worth your time, hassle, energy, and stress of trying to make it look right and do it right when there’s somebody who has been doing it for years and has perfected the craft.
You're a great partner with Florida Hospital and this project will make a difference in Children's Health.
Working with Crunchy Tech was a fantastic experience from start to finish. They handled the sale and installation of all our sound and TV equipment at The County Bar in Aviston, IL, and absolutely nailed it. We were on a very tight deadline, and they not only met it—they delivered top-notch quality and service the entire way. Highly professional, responsive, and easy to work with. We couldn't be happier with the results.
Crunchy's AV Services are outstanding. Staff members are experts, who really extend themselves to find the right technology for helping us reach our marketing goals in creative ways. The best thing about working with Crunchy is collaborating with the staff – they are patient, responsive, knowledgeable, and available.
Crunchy has been great to work with. They communicate well and deliver as promised.
The work Crunchy has been doing is a game changer for this industry.
Being able to reuse the existing structure created a much lower cost for the client and they were ecstatic.
Crunchy has done an amazing job on our A/V install. The sound is perfectly balanced throughout our many zones and the entire system is super simple to use.
Just do it. Spend the money. It’s well worth it. It’s not worth your time, hassle, energy, and stress of trying to make it look right and do it right when there’s somebody who has been doing it for years and has perfected the craft.
You're a great partner with Florida Hospital and this project will make a difference in Children's Health.
Working with Crunchy Tech was a fantastic experience from start to finish. They handled the sale and installation of all our sound and TV equipment at The County Bar in Aviston, IL, and absolutely nailed it. We were on a very tight deadline, and they not only met it—they delivered top-notch quality and service the entire way. Highly professional, responsive, and easy to work with. We couldn't be happier with the results.
Crunchy's AV Services are outstanding. Staff members are experts, who really extend themselves to find the right technology for helping us reach our marketing goals in creative ways. The best thing about working with Crunchy is collaborating with the staff – they are patient, responsive, knowledgeable, and available.
Crunchy has been great to work with. They communicate well and deliver as promised.
The work Crunchy has been doing is a game changer for this industry.
Being able to reuse the existing structure created a much lower cost for the client and they were ecstatic.
Crunchy has done an amazing job on our A/V install. The sound is perfectly balanced throughout our many zones and the entire system is super simple to use.
We don’t sell you what we have. We design what you need. That line is the operating principle I’ve built Crunchy Tech around for the last 20 years. And it’s the single sentence that separates us - and the small handful of firms like us - from the other 97% of the commercial AV industry.
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There’s a pattern I’ve watched play out for 20 years in hospitality AV, and it always ends the same way...
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"Where's my quote?"
Read article arrow_forwardSend us the basics: the address, the phase the project is in, who your architect and GC are, and what is decided versus still open. If the drawings are current we will work from them. If construction has started we will get out to the site, confirm what the building and the jurisdiction allow, and come back with one engineered consulting scope instead of an equipment list.
